Kim Kardashian Promotes Face Makeup by Going Topless

Kim Kardashian's rolling out a new line of face makeup, and the tag line for her promotional shot should read ... IT'S UP HERE, FOLKS!!!

The product's called Ultralight Beams (shout out to Kanye) -- it's a line of highlighters, glitters & glosses to make your face all pretty and stuff. Presumably Kim's rocking the stuff in this shot, but uhhh ... yeah, she's fully naked.

Yes, her face looks amazing, but this ain't the best way to get people to focus on ...

What were we talking about again?