O'Brien has joked that his show is highly popular here because of his resemblance to the fair-skinned, red-haired Halonen. Last year, he caused a political stir for endorsing her during her campaign, broadcasting mock ads promoting her and attacking her opponents.
"Why do I support Tarja Halonen? Because she's got the total package: a dynamic personality, a quick mind, and most importantly my good looks," the comedian told The Associated Press.
A soldier in uniform said "the army loves him."
"He lightens our lives in the evenings quite a bit," said Corp. Mattias Ronnberg, an 18-year-old conscript.