The crowd waited in angst as Paris Hilton made her debut into the gaming world at The E3 Gaming Expo in Los Angeles.
Gameloft made a deal with the pop culture icon to develop, publish, and distribute mobile games. Her first one is due out this summer, titled 'Paris Hilton's Jewel Jam.'
Paris greeted fans, signed autographs and gave gamers a glimpse of her latest venture. Check out Paris at E3, and clips from 'Jewel Jam.'
Paris' feuding 'Simple Life' costar Nicole Richie was also at the E3 expo this week promoting games for Sprint.