The move comes amid criticism from a national advocacy group, Dads & Daughters, that had campaigned against the doll line.
The company had reached a deal with Interscope Records, the group's label, to release dolls modeled after the popular sextet - whose songs include the hit single, "Don't Cha." But it released a statement Wednesday saying it had abandoned plans for the doll line.
"Interscope's current creative direction and images for the recording group are focused on a much older target than we had anticipated at the time of our original discussions, thereby making a doll line inappropriate for Hasbro," the company said. A Hasbro spokeswoman, Gail Carvelli, declined to comment beyond the statement. Joe Kelly, president of Dads & Daughters, which organized a letter-writing campaign to get Hasbro to cancel the doll line, said he was pleased with the company's decision.
"We asked Hasbro executives to imagine encouraging their own six-year-old daughters and granddaughters to engage in developmentally unhealthy behavior," Kelly said in a statement.
"It appears that they did that, and then made the right decision for their families, our families, and the company."
Interscope is part of Universal Music Group Recordings Inc.