Who is the New Marilyn, Paris or Lindsay?

Paris Hilton is obviously not short on confidence. But this week she took her self-love to a new level by comparing herself to the legendary Marilyn Monroe. "There's nobody in the world like me," she told the UK's Sunday Times. "I think every decade has an iconic blonde - like Marilyn Monroe or Princess Diana - and right now, I'm that icon."

But wait...we have another contender for "iconic" status. She's not blonde, but Paris' rival and fellow sometimes-pop-singer Lindsay Lohan says people have told her that she's the new Marilyn. "Marilyn's best friend came over at the event (at which she wore a Monroe-inspired dress) and said she'd been taken aback because she thought I looked so much like Marilyn. It was incredible."