In an effort to stay ahead of Apple's impending iTunes Movie Store, which will almost certainly be announced on September 12th, Amazon.com has launched its own Movie Download service today.
This means no more driving down to the video store to pick up the latest Will Ferrell flick or waiting for the mail carrier to deliver TMZ's Bergman films. Now, all it will take is broadband Internet connection and a computer to feed your movie watching addiction.
Prices for the new service vary depending on movie and the option of buying or renting the the film. Pricing for movie rental downloads are on a sliding scale while TV shows are at a firm $1.99. Consumers will also have the option to permanently own a program for a few dollars more.
Bad news for Mac Users though, as the service is Windows only. Looks like Mac people will have to wait all weekend long for the Apple Service.