MTV, Artists Set to Mark World AIDS Day
This Friday is World Aids Day, and to bring more attention to the fight to save millions from early death, MTV and some top artists are doing their part to help the cause. There are many ways for the rest of us to get involved as well, like going holiday shopping!
MTV Flux is inviting viewers to get some hands-on producing experience to help commemorate the day. You can take over the MTV London studios and help schedule programming during the entire day on World Aids Day. You can enter to score that cool prize at the Flux site.
Seventeen Magazine cover boy and Levi's pitchman Teddy Geiger will perform an acoustic show at a Macy's Herald Square event on Friday, and will announce the winner of the Macy's LIFEbeat Challenge. Execs from MTV, Maxim Magazine, Teen Vogue and Seventeen are judging creative fundraising ideas submitted by high school students across the country.
Hanson (yes, those pop kids from the 90s that have grown into some formidable musicians) was inspired by a trip to South Africa and the AIDS devastation there; they released a new single called "Great Divide," which features an African children's choir. All proceeds from the download will go to the Perinatal HIV Research Unit in Soweto, South Africa -- a hospital that helps reduce the transmission of pre-natal HIV/AIDS. It is also the first track from their upcoming record, "The Walk."
"Our trip to Africa was a personal awakening," says Taylor Hanson. "Our experience there made clear that the fight against AIDS is an urgent cause that requires action, whether you're in the ghettos of Soweto or suburbs of America. That is the message we want to help deliver through whatever means we can, and encourage others to do so as well."
Find out more ways you can help at WorldAIDSDay.org.