Regardless of how well the upcoming "Transformers" movie does -- the real news is Optimash Prime -- and Mr. Potato Head.

The folks over at Hasbro have transformed Mr. Potato Head into the ultimate robot leader. The Optimash Prime action figure, like all of his Potato Head brethren, comes with mix-and-match pieces -- even a sweet Magnum P.I. moustache! Nothing strikes fear into the electronic soul of a Decepticon like a bad moustache!