TMZ has learned Rams owner Georgia Frontiere has died in L.A.
Frontiere inherited the Rams when her husband, Carroll Rosenbloom died while swimming. There were unsubstantiated rumors that he drowned in a hot tub with Frontiere.
A St. Louis native, she moved the team there and the team later won a Super Bowl.
A rep for the family tells us that Georgia died at UCLA Medical Center.
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