Despite a clear difference from her regular appearance, L'Oreal is denying lighting Beyonce's skin in its new ad.

"We highly value our relationship with Ms. Knowles," L'Oreal says. "It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color."

Beyonce has been a spokesmodel for the company since 2001.