Justin Bieber ATTEMPTS Cliff Dive

7/18/2014 10:18 AM PDT

Justin Bieber's Cliff Diving Attempt -- Emphasis on ATTEMPT (VIDEO)

We have found something Justin Bieber is worse at than wearing shirts ... cliff diving.

Bieber tries to do a flip off a rock Thursday in Malibu Creek ... but he doesn't quite stick the landing.

You can't fully see Bieber hit the water, but based on the sound ... and the reactions of the people around him ... it wasn't good.

It's been in the low 80s this week in Malibu, so the wetsuit seemed ... soft.