Kim Kardashian just went off on the South ... declaring North the greatest direction of them all -- though she's clearly biased.
KK wasn't breaking down the Battle of Gettysburg -- she was talking to Shaquille O'Neal on his podcast (yep, he's got one too) ... about the public pressure to name baby #2 South West.
TMZ broke the story ... Kim isn't going back to that well, and is opting for a more traditional name this time around -- but listen to her diss the whole notion of the South, or any other direction.
As she puts it ... they're all "lower" directions.
Kim recently said she's smarter than everyone thinks. Hmmm ...