Playboy Mansion Officially Listed for $200 Mill

1/11/2016 12:02 PM PST

Playboy Mansion Officially Listed for $200 Mill

It's official -- the legendary Playboy Mansion has hit the market for a wild price.

TMZ broke the story Saturday ... the Mansion was going on the market this month, and Monday morning, it all came true.

As we reported, Playboy Enterprises, which owns Hefner's palace, wanted $200 million for the 6-acres of prime real estate. Our real estate sources say top dollar realistically is $90 mil.

But The Agency and Hilton & Hyland have split the listing and the asking price is indeed $200 mil.

Playboy CEO Scott Flanders said, "This is the right time to seek a buyer for this incredible property who understands the role the Mansion has played... and enables us to continue to reinvest in the transformation of our business." Which seems to translate ... if you're a fan of boobs and bunnies -- this is the house for you.  

As we reported, there's a string attached to the sale ... Hefner gets a lifetime estate, meaning he gets the run of the mansion for the rest of his life.