If you missed it ... Dodge used a 1968 MLK speech -- about service and community -- for its Ram trucks spot. Using his words to push truck sales rubbed a lot of people the wrong way.
But Sunday night outside Craig's in WeHo, Jim had more of a silver linings reaction to the controversy.
The way Jim sees it ... there's nothing bad about MLK's words reaching more than 100 million viewers -- many of them young kids, who might be getting their first exposure to the iconic civil rights leader.
Translation: Let MLK have his Super Bowl shine ... he's earned it, after all.