Tyler Perry's part of a massive campaign targeting 25 counties and 250k Black residents in Florida ... in a push to get them to the polls.
The entertainment mogul's teamed up with a Black-led nonpartisan group called Equal Ground Education Fund on its half a million-dollar "Park & Praise" initiative. The campaign includes a series of events where voters can drop off mail-in ballots while hearing from church leaders, musical acts and gospel choirs.
Perry's helping fund the effort -- dubbed as bringing "Souls to the Polls" -- to increase Black voter engagement and turnout in the state. Equal Ground adds that its mission is to combat Florida’s long history of voter disenfranchisement and help build Black political power.
Of course for this election, the organization says it must adapt to the pandemic ... so it's retooling the popular voter tradition by taking proper precautions to "meet the moment of social-distancing."
The non-profit's founder, Jasmine Burney-Clark, says ... "Our work to provide robust voter education and ensure that accurate information reaches our communities is the highest priority and is exactly what this partnership with Tyler Perry is going to do."