If there's one celebrity who puts his money where his mouth is, it's Bono, who spends a lot of his time rallying support for the fight against AIDS. The U2 frontman, along with the EDUN clothing brand he co-created, is at it again with the new ONE T-Shirt which will benefit the battle against AIDS, extreme poverty and bring fair trade to the country of Lesotho in Southern Africa.
While Bono alone would be enough to generate support, he's got some extra help from a slew of celebs for the new campaign. Lindsay Lohan, Heath Ledger and Michelle Williams, Jimmy Fallon, Naomi Watts, Rosario Dawson and many more joined in for the print ads -- and TMZ has the behind-the-scenes footage of the photo shoot. Model Helena Christensen, the beauty from Chris Isaak's "Wicked Game" video, served as photographer for the star-studded shoot.
Lohan, who could use some good PR right now, summed up why she was there: "It's about people devoting their time to something they believe in."
The shirts will be available at Nordstrom for $40 starting September 11th. For more information go to ONE.org.