If none of this makes any sense to you, then you obviously don't watch "Lost."
The show is taking its "Lost Experience" -- a series of websites that help to further the back story of the hit ABC show -- even further with its first event held by a fictitious company from the show. You can check out the full schedule of events in various cities at www.apollocandy.com.
Last month at Comic-Con in San Diego, a woman calling herself Rachel Blake crashed a press conference featuring some "Lost" producers and co-stars. Rachel Blake is a hacker/activist whose mission is to bring down the Hanso Foundation.
Anyway, if simply watching a TV show each week is more your thing, the third season of "Lost" premieres October 4 at 9PM ET/PT.