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"Guiding Light" Gets Marvel-ous

10/19/2006 2:41 PM PDT BY TMZ STAFF

Guiding Light and Marvel join upIn a marketing move created to finally satiate the underground fanboy/stay-at-home mom demographic, Marvel Comics will debut their newest superhero on the CBS soap opera "Guiding Light."

News of the impending apocalypse to follow.

Marvel has also created a comic featuring characters of the soap interacting with superheros like Wolverine and Spider-Man. Perhaps, Spidey and Wolverine will find out they are actually amnesiac evil twins switched at birth!

The eight page comic will be included in upcoming issues of Marvel comic books like "The Amazing Spider-Girl," while the heroic episode of "Guiding Light" airs November 1.

Marvel and Procter & Gamble (which produces "Guiding Light") are joining their superpowers in hopes that soap fans will pick up a comic book and that Marvel addicts will tune in to the daytime series.

If they don't, then we can pretend it was all just a dream.

8 COMMENTS

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1.

no pervs allowed    

Say it ain't so Stan,,,,

2842 days ago
2.

Nelson    

Selling soap was one thing (after all, why do you think they dubbed them "soap operas?") but this is the final nail in the desperate daytime coffin. Mary Stuart, Gloria Monty, Charita Bauer et al must be rolling in their graves.

2842 days ago
3.

Memememe    

Hate to tell Marvel Comics this, but people who watch "The Guiding Light" do not give two rats' tails about comic book superheros. Worst product tie-in idea, ever.

2842 days ago
4.

JM    

Excuse me #2 but I love this idea!!!

Marvel comics has a huge gay following.

2842 days ago
5.

Bi-Polar Hippie    

Wait ,....what???? A soap and marvel comics ......... Don't understand,...can't figure it out.......(BOOM.........head explodes)

2842 days ago
6.

harpy lady    

That's got to be the absolute dumbest marketing idea...........ever. Hands down.

2842 days ago
7.

celeb exposed    

Nothing new here i am just kidding....

2839 days ago
8.

mia    

I'm a fan of marvel as well as guiding light, never thought this would happen I'm excited. This is a treat

2831 days ago

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