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"Guiding Light" Gets Marvel-ous

Posted Oct 19th 2006 1:41PM by TMZ Staff

Guiding Light and Marvel join upIn a marketing move created to finally satiate the underground fanboy/stay-at-home mom demographic, Marvel Comics will debut their newest superhero on the CBS soap opera "Guiding Light."

News of the impending apocalypse to follow.

Marvel has also created a comic featuring characters of the soap interacting with superheros like Wolverine and Spider-Man. Perhaps, Spidey and Wolverine will find out they are actually amnesiac evil twins switched at birth!

The eight page comic will be included in upcoming issues of Marvel comic books like "The Amazing Spider-Girl," while the heroic episode of "Guiding Light" airs November 1.

Marvel and Procter & Gamble (which produces "Guiding Light") are joining their superpowers in hopes that soap fans will pick up a comic book and that Marvel addicts will tune in to the daytime series.

If they don't, then we can pretend it was all just a dream.

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Tags: Guiding Light, GuidingLight, Spider-Man

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1. Say it ain't so Stan,,,,

Posted at 1:56PM on Oct 19th 2006 by Professor X

2. Selling soap was one thing (after all, why do you think they dubbed them "soap operas?") but this is the final nail in the desperate daytime coffin. Mary Stuart, Gloria Monty, Charita Bauer et al must be rolling in their graves.

Posted at 9:48PM on Oct 19th 2006 by Nelson

3. Hate to tell Marvel Comics this, but people who watch "The Guiding Light" do not give two rats' tails about comic book superheros. Worst product tie-in idea, ever.

Posted at 3:19PM on Oct 19th 2006 by Memememe

4. Excuse me #2 but I love this idea!!!

Marvel comics has a huge gay following.

Posted at 4:23PM on Oct 19th 2006 by George

5. Wait ,....what???? A soap and marvel comics ......... Don't understand,...can't figure it out.......(BOOM.........head explodes)

Posted at 5:40PM on Oct 19th 2006 by ben

6. That's got to be the absolute dumbest marketing idea...........ever. Hands down.

Posted at 9:27PM on Oct 19th 2006 by harpy lady

7. Nothing new here i am just kidding....

Posted at 5:11PM on Oct 22nd 2006 by celebcorner

8. I'm a fan of marvel as well as guiding light, never thought this would happen I'm excited. This is a treat

Posted at 11:53AM on Oct 30th 2006 by mia