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In a marketing move created to finally satiate the underground fanboy/stay-at-home mom demographic, Marvel Comics will debut their newest superhero on the CBS soap opera "Guiding Light."
News of the impending apocalypse to follow.
Marvel has also created a comic featuring characters of the soap interacting with superheros like Wolverine and Spider-Man. Perhaps, Spidey and Wolverine will find out they are actually amnesiac evil twins switched at birth!
The eight page comic will be included in upcoming issues of Marvel comic books like "The Amazing Spider-Girl," while the heroic episode of "Guiding Light" airs November 1.
Marvel and Procter & Gamble (which produces "Guiding Light") are joining their superpowers in hopes that soap fans will pick up a comic book and that Marvel addicts will tune in to the daytime series.
If they don't, then we can pretend it was all just a dream.
10/19/2006 2:41 PM PDT BY TMZ STAFF
"Guiding Light" Gets Marvel-ous
Reader Comments
(Page 1 of 1)2.
Selling soap was one thing (after all, why do you think they dubbed them "soap operas?") but this is the final nail in the desperate daytime coffin. Mary Stuart, Gloria Monty, Charita Bauer et al must be rolling in their graves.
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3.
Hate to tell Marvel Comics this, but people who watch "The Guiding Light" do not give two rats' tails about comic book superheros. Worst product tie-in idea, ever.
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4.
Excuse me #2 but I love this idea!!!
Marvel comics has a huge gay following.
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5.
Wait ,....what???? A soap and marvel comics ......... Don't understand,...can't figure it out.......(BOOM.........head explodes)
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6.
That's got to be the absolute dumbest marketing idea...........ever. Hands down.
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