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Hendrix Heir Sues Over Jimi-Branded Vodka

3/7/2007 12:30 PM PST BY TMZ STAFF

Jimi Hendrix and Hendrix Electric vodkaA vodka called Hendrix Electric, which bears the image and name of late guitar legend Jimi Hendrix, has ignited a lawsuit between two members of the Hendrix family.

Janie Hendrix -- the adopted stepdaughter of Jimi's father Al -- is suing a company called Electric Hendrix LLC for trademark infringement, false advertising, and other unlawful acts, as the Seattle Times reports, over the spirit, which comes in purple-tinted bottles. Jimi, of course, died in 1970 as a result, supposedly, of choking on his own vomit after drug and alcohol use -- and thus Janie calls marketing a vodka with Jimi's name "a sick joke."

The irony here is that Jimi's biological brother, Leon, is actually a part-owner of Electric Hendrix, whose founder, Seattle businessman Craig Dieffenbach, funded Leon's legal battle to wrest control of Jimi's estimated $80 million estate from Janie. Al Hendrix had given Janie control over the estate after his death in 2002, and left Leon and several relatives out of his will.

16 COMMENTS

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1.

I love it!    

Um yea, but why at first glance did I think that was Lionel Ritchie?

2725 days ago
2.

cookie    

All these people want is MONEY !!!!!!

2725 days ago
3.

kannike    

There always a fight over money dead or alive!!!!!!!!!!!!!!!!!!!

2725 days ago
4.

cookie    

I wonder how much it costs?

2725 days ago
5.

cookie    

Oh my I thought it was Lionel too

2725 days ago
6.

Only in    

"I said, hey joe what you gonna do with that gun in your hand"...

2725 days ago
7.

My My Mia    

It's so sad that all people want is money these days. Whose bright idea was it to market alcohol? Of all things...

2725 days ago
8.

tba    

"Brought to you by Hendrix Vodka and look for our new product; Hendrix sleeping pills soon to be at your nearest Walgreens. What a great combination!"

2725 days ago
9.

mary    

JANIE sounds pretty greedy....

2725 days ago
10.

dizzydazzy    

i agree that she sounds greedy, but she has a point - why market something with your brothers imagine on it instead of your own? especially since Jimi died from drug and alcohol abuse...maybe the greedy one here is Leon Hendrix?? just a thought..

2725 days ago
11.

Nancy    

I doubt Jimi would care about all this BS, all he wanted to do was play his guitar - long live Jimi and his music!!!

2725 days ago
12.

Nancy    

BTW - Jimi's death was not alcohol related, Jim Morrision maybe. The only thing these two had in common is was that they were rock stars and Nixon hated them and Janis Joplin too. Strange that they all died young in suspicious ways and within a short period of time but someone like Ozzy lives on.

2725 days ago
13.

NYC    

GOD I WISH THIS MAN WAS STILL ALIVE AND SENDING OUT GREAT MUSIC AGAIN. MUSIC SUCKS THESE DAYS

2725 days ago
14.

RTG    

How about Jimi Hendrix Diaper covers? Air freshener? "Authentic signature" boxershorts?Golf balls? Chairs where you sit on an image of his face? Hendrix Red Wine? Hell, why not exhume his corpse and move it to some gaudy purple haze memorial where we can sell plots next to him? Oops,all of the above has already been done by non other than Janie so called Hendrix herself! And the kicker?? She's his adopted stepsister and is of no blood relation whatsoever!! Jimi's real family was included in his father's numerous wills for nearly 30yrs but after Janie took over her stepdad's affairs in '96, that all changed! I'm happy to see Jimi's real brother who Jimi helped raise and other family members benefiting from his legacy.Janie's marketing some sugary energy drink. What's next? Hendrix Holy Water?? I'm going to support Jimi's REAL family and party on Vodka!

2724 days ago
15.

Spank Janie    

Did Janie forget about the Hendrix wine she marketed in 1997. Now that's a really sick joke!

2721 days ago
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