A vodka called Hendrix Electric, which bears the image and name of late guitar legend Jimi Hendrix, has ignited a lawsuit between two members of the Hendrix family.
Janie Hendrix -- the adopted stepdaughter of Jimi's father Al -- is suing a company called Electric Hendrix LLC for trademark infringement, false advertising, and other unlawful acts, as the Seattle Times reports, over the spirit, which comes in purple-tinted bottles. Jimi, of course, died in 1970 as a result, supposedly, of choking on his own vomit after drug and alcohol use -- and thus Janie calls marketing a vodka with Jimi's name "a sick joke."
The irony here is that Jimi's biological brother, Leon, is actually a part-owner of Electric Hendrix, whose founder, Seattle businessman Craig Dieffenbach, funded Leon's legal battle to wrest control of Jimi's estimated $80 million estate from Janie. Al Hendrix had given Janie control over the estate after his death in 2002, and left Leon and several relatives out of his will.
Hendrix Heir Sues Over Jimi-Branded Vodka
3/7/2007 12:30 PM PST BY TMZ STAFF
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