KISS My Ass!

3/23/2007 10:55 AM PDT
A surgically-healed Gene Simmons took to the marquee of New York's Hard Rock Cafe on Thursday to unveil the assvertising campaign for the second season of his A&E reality show, "Family Jewels."

The 57-year-old KISS frontman, with the help of a bevy of bootylicious babes in black undies, definitely got a rise out of the Manhattan crowd. Bottoms up!