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50's Got Beef with Taco Bell

7/24/2008 9:28 AM PDT BY TMZ STAFF

50 Cent wants dollars -- lots of 'em -- from Taco Bell for jacking his "good name" for a low-budget promo.
Click to view documents!
Fitty claims in a Federal lawsuit that the burrito slingers stole his identity by encouraging him to change his name to 79 Cent, 89 Cent, or 99 Cent as part of a less-than-a-dollar-menu promo. While he doesn't address the total idiocy of the campaign in the suit, Mr. Cent does claim he wasn't told about the ad until he heard about it in the news -- whereupon he totally disavowed it.

Reps for Taco Bell didn't immediately comment.


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He should change his name to " negative 1 billion "

2291 days ago


Next thing you know he will sue the American government for printing .50 cent pieces. He's retarded.

2291 days ago


This has got to be the most stupid thing ive ever heard.... Although Id perfer a cheesy double beef burrito over a 50 cent CD ...ANYDAY!!!

2291 days ago


Doesn't this moron have enough to deal with in the baby-mama drama??? Why doesn't he go away??

2291 days ago

If TMZ had the whole would understand    

Taco Bell needs to pay up Their spokeperson's comments are a joke. They need to pay the 4 million. The nerve of them, you have to get permission first. 50 cent is worth a lot more then a 10,000 donation to charity. Read the story at

2291 days ago


You all know that you'll be the first on the dance floor when "In Da Club" comes pumping through your redneck club speakers.

2291 days ago

Drew P. Drawers    

He haint werf a quat-uh

2291 days ago


50 Cent is just like every other artist, actor, or athlete he just wants to be fairly compensated for his trademark. The law is the law, and even if you think his name is stupid or whatever, if he's got the intellectual property rights for that name you have to pay. Just like Kleenex or Coke. You can't asked for a RC Cola and say "Hey give me that Coke". If it's a RC it's a RC. And you can't have a daycare and put Disney characters all over your building. Disney will have you remove it or sue you.

2291 days ago


All you haters was telling O she should pay for running a 5 second clip of grease to a outdate actor,but now 50 cent should not get payed from taco bell for using his name,sound like a dare i said "DOUBLE STANDARD"

2291 days ago

Black C    

50 Cent has the right to collect if his name and trademark was used without his consent. I read the other comments made and, I wonder if this happened to Ms. Lohan or any white celebrity, would the popular view be the same!!!! I don't know maybe it's just me but it seem that because he is a black ruff and tumble kid from the streets that made it, people are disgusted by him like he has no right to be wealthy or is not worthy of his fame. Some one made a comment about his stupid made up stage name well, there are plenty of unique names out there that is what makes you stand out and, since he is a gangsta Rapper than he took the name of a notorious street personality from Fort Green Brooklyn. In closing stop hating on this black man that has turned him self in to a living icon, he is rich, talented, and black so stop hating!!!!!!!!!!!

2291 days ago


#20, I agree, but I think he isn't worth 1 penny! Why do some people hold high reguards for a man that was a drug dealer before becoming a rapper? He sold poison to people then, and he is doing the same now!

2290 days ago
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