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Rob Lowe's Half-Billion $$$ Media Project

6/29/2010 6:50 PM PDT BY TMZ STAFF

Rob Lowe is at dinner in London right now, discussing what sources tell us is a "major, major, major media deal." 

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We got video of Lowe, entering the C London restaurant with Tom Barrack, President of Colony Capital which co-owns Michael Jackson's Neverland Ranch, along with the MJ estate.  Lowe and Barrack are having dinner with Flavio Briatore, a major Formula One player, and Giuseppe Cipriani -- the owner of the restaurant.

Sources say the foursome is discussing a $500 million deal to create "a multi-platform media company, similar to DreamWorks."

We're told the deal involves, among other things, TV, movie and Internet production.

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