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Chuck Liddell -- Locked in $350,000 Swag War

10/9/2010 8:30 AM PDT BY TMZ STAFF

Chuck Liddell has officially decided how much pain he wants to inflict on the clothing co. that allegedly exploited his image -- and according to new legal docs, the magic number is $350,000.

Chuck Liddell
It's all over a licensing deal Chuck inked with MMA Authentics a couple years ago -- Chuck sued the company in June, claiming they sold unapproved merchandise with his name on it ... but dude never specified how bad he wanted to make it hurt ... until now.

According to new papers the former UFC champ just filed in L.A. Superior Court -- obtained by TMZ -- Chuck wants at least $350,000 ... and if they don't settle soon, MMA Authentics can expect to face him, no-holds-barred, in court.

So far, no word from MMAA -- but like it or not, the Iceman cometh.

For more sports stories, check out tmzsports.com!
10 COMMENTS

No Avatar

1.

who dat    

Liddell is a has-been. He'll lose in court, just like the octagon.

1388 days ago
2.

Big Mamma Cornbread    

Please stop ...find something else to do.

1388 days ago
3.

James    

This has nothing to do with his downfall in the sport. He is a legend in the sport and has helped it become what it is today. You two are idiots. If they sold unapproved merchandise, I hope he gets what he is asking for. You would sue them too. Chuck had a hell of of run in his career and I have met him in person. He is a very nice guy. He is in a position where his heart wants to keep fighting but his body doesn't. Show some respect *******s.

1388 days ago
4.

EastCoastChopper    

Except Chuck won't be let into the courthouse in his whitetrash wardrobe of flipflops and worn out jeans w/TapOut T shirt...

Dude lives in a 2M dollar house but owns 3 pairs of ratty jeans and 2 pairs of flipflops and 45 Tap Tees.

1388 days ago
5.

edwardmontano    

this is what america is all about guys chuck has helped the sport become what it is thats why its a mega sport so guys and dolls can have good exiting entertainment.and people who comment like the two idiots should join the obamas thats the idiot club let chuck get what hes got coming to him

1388 days ago
6.

scott    

Who the hell is Chuck Liddell?

1388 days ago
7.

Kid Charisma    

They should just settle and pay Chuck with burger vouchers. $350,000 worth of fast food should do him for a year and keep his frog belly intact.

1388 days ago
8.

David     

Business is business. If the company did what he claims they did, then he certainly has a right and duty to sue them. It has nothing to do with his current ability or lack of in the octagon. He was a true champion, and just like Michael Jordan, he should have left the sport when he was on top of it.

1388 days ago
9.

Y do he got    

A no holds barred court room WTF R U droppIN harvey???.Only if your yiddie like yiddie yiddie& mora yiddie bros in law .com

1388 days ago
10.

Y do he got    

let not get avekfim away here shikhele-AKE harvey!.Too eydl&beygik to drive beygik mer beygik oyto to bezdn.You avekfim me?.

1388 days ago

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