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This Year's

GoDaddy Girl Is ...

Joan Rivers!?!?

2/6/2011 7:40 PM PST BY TMZ STAFF

Going in a, um ... different direction this year, TMZ has learned the folks at GoDaddy.co are using Joan Rivers as their Super Bowl spokeswoman.

Joan Rivers Go Daddy
Look for Joan to be featured in an ad at some point during today's big game.

That's old school.

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