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Britney Spears

Sued

for Alleged Perfume Fraud

3/30/2011 7:50 PM PDT BY TMZ STAFF

Britney Spears allegedly defrauded a company that hooked her up with Elizabeth Arden in a deal that made Britney a fortune ... this according to a $10 million lawsuit obtained by TMZ.

0330_britney_doc_launch_EXDoc

Brand Sense Partners, LLC claims it had a deal with Brit in which the company would get 35% of Britney's profits in return for securing a perfume contract with Elizabeth Arden.

According to the suit obtained by TMZ, Britney and her dad defrauded Brand Sense by entering into a secret deal with Elizabeth Arden, allegedly robbing Brand Sense of millions in the marketing of her perfume, Radiance.

The suit claims Brand Sense caught Jamie "red-handed" in circumventing their deal.

The lawsuit seeks more than $10 million in damages.

No response yet from Britney's camp.

34 COMMENTS

No Avatar
1.

marknyc    

basically they want money for not doing what they supposed to do

1121 days ago
2.

panchang810    

I don't understand why Elizabeth Arden or any other perfume company will not go directly to Britney's people or agents to ink a multi-million dollar deal and would instead go to some other channel? TMZ, is this entity Brad Sense Partners Britney's agent? Sometimes Harvey's people deliver incomplete report.

1121 days ago
3.

SantaFeJack    

I tend to think the company is in the right. One often reads about such deals gone wrong because the "artist" decides that the company is going to get too much money. This, in spite of the fact the "artist" might very well have never gotten the deal on his/her own. It's called greed!

1121 days ago
4.

HamptonsHarry    

Donate To St. Jude's Hospital not to Make A Wish. Nice witch hunt on Ina Garten TMZ. I think I'll keep a close eye on Harvey to make sure he does every bit of charity thats asked of him.

1121 days ago
5.

AJFS    

I love the picture of Brittnay. She looks like she just saw a walrus trying to attack her when she looked in the mirror.

1121 days ago
6.

ciimonstr    

She stinks anyways. no amount of perfume can cover that odor. Spritz with Freebritz

1121 days ago
7.

david    

here its a plot about it
http://adf.ly/11tS2

1121 days ago
8.

sam    

Sounds like extortion to me. Perfumers have been approaching stars and vice versa without middle men since Liz Taylor and Passion.

1121 days ago
9.

Boogar    

she was just in our city SF doing GMA. our IQ's dropped 2 digits even with access to weed

1121 days ago
10.

Ramjet    

no surprise here .. these so-called stars are in many cases self-indulgent creeps who are like lawyers .. they u$e other people and make ton$ for them$elve$ .. she's been a verifiable anatomical feature a long long time running , bad mother , drunk & addict too ..

1121 days ago
11.

NDNchief    

Her perfume smells like cheetos, frappacino and jizz.

1121 days ago
12.

Bruce    

Good old flabby Brit can't sing and dance anymore so she may as well cause a stink with cheap perfume !! Her and her old man know this is so they are getting every $$ they can before the **** hits the fan and really stinks !!

Peace

1121 days ago
13.

dd    

Run Enrique Run!!!

1121 days ago
14.

S    

This "incident" must have happened a long time ago, considering Britney's first perfume for Elizabeth Arden was launched in 2004. Why did they wait seven years to pursue it?

1121 days ago
15.

TheMarshmallowMan    

This just proves her dad could give two ****s about Britney, he is just looking at $$$, its always been that way with him.

1121 days ago
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