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Van Damme Sued for Bashing Gym on Reality TV

5/16/2011 5:00 PM PDT BY TMZ STAFF

Jean-Claude Van Damme is accused of dealing a death blow to a home gym product -- after allegedly agreeing to promote it ... and then BASHING it on his reality show instead.

Jean Claude Van Damme

According to a new lawsuit filed today in L.A., Van Damme allegedly agreed to shoot an infomercial for the "Total Flex" gym in Brussels back in February ... but when JCVD showed up to the set, he had no idea how to use the equipment.

The infomercial producers claim Van Damme grew frustrated with his inability to operate the machine ... even though JCVD's wife figured it out right away.

Eventually, according to the suit, Van Damme refused to do the infomercial -- addressing the camera for his OWN reality show "Behind Closed Doors" instead -- insisting he would never endorse a product he thinks is no good.

Van Damme allegedly followed up his bitchfest by taking a quick lunch break and then DISAPPEARING -- only to call the infomercial producer later on to officially quit the project.

Now, the company behind the gym is suing Van Damme for at least $25,000 ... claiming it took a financial beating over the whole thing. Calls to Van Damme's reps weren't returned.


39 COMMENTS

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1.

MJ FOREVER    

ONLY VAN DAMME GIVES A DAMMe

1067 days ago
2.

Barb    

He was probably just pissed because his wife figured it out and he couldn't. But you would think the infomercial producers would have showed him how to use the darn thing. The infomercial probably paid well, but I guess he doesn't need the money. So why agree to do it????

1067 days ago
3.

john    

Home gyms are a joke anyway. Just a get rich quick scheme for idiots who can't develop honest products.

Finally, an honest spokesperson.

1067 days ago
4.

Mark    

These shysters are trying to make JCVD sound dumb for not being able to use the piece of crap.
The guy is a decorated champion Shotokan blackbelt.
I'll take his word for it.

1067 days ago
5.

Mark    

Ha ha! JCVD's the best! These stupid contraptions are total BS and these fools deserve what they got!

Van Damme is just keepin' it real!

1067 days ago
6.

LOVE 2 BE LICKED!    

WOW!! Van Damn looks like Carrot Top with a haircut!! Damn what happened?

1067 days ago
7.

LOVE 2 BE LICKED!    

WOW!! Van Damn looks like Carrot Top with a haicut!!!

1067 days ago
8.

walax    

Thats hot!

1067 days ago
9.

Hime    

Good for a celebrity not promoting something he doesn't believe in. He could've just taken the cash. Only people who look bad is that home gym maker company for making such a fuss over it and trying to insinuate Van Damme is too stupid to figure out their gym.

Newsflash: most people are dumb. If a dumb person can't figure out your home gym system, then it's useless.

1067 days ago
10.

Sher    

who is this??jean claude who.....

1067 days ago
11.

Carl    

Anything people think is complicated to use will be doomed to failure anyway. Maybe the makers ought to consider this market research.

1067 days ago
12.

Mark    

@Barb
"He was probably just pissed because his wife figured it out and he couldn't"

Um, you didn't really figure anything out there. That's clearly what the company is trying to imply with the story they've provided. (at least it's clear to the rest of us anyway).
The problem is that Jean Claude Van Damme is a world class athelete who doesn't really need to prove himself.
Even if the story were true, if HE can't do it then that means the product is a pile of crap!

1067 days ago
13.

Nostradamus    

Good for him. Like others have mentioned, over 90% of these products are crap.
Who cares if he could figure it out or not. No one there could explain it to him? Yeah right. He prob didn't want to attach his name to another junk infomercial product.

1067 days ago
14.

wade    

they make them products for rich people that lie to there self and say, ok yeah ill use this one, #countuingcirlce

1067 days ago
15.

lulu    

JCVD made some pretty good movies.... great fighting scenes.
People need to just start walking and moving their bodies.
All this promotional crap only benefits the manufactures $$$$$$

1067 days ago
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