TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

The Situation

Sues Abercrombie & Fitch

Over Humiliating Diss

11/16/2011 4:00 AM PST BY TMZ STAFF

The Situation - Abercrombie and Fitch lawsuit
The Situation just turned up the heat in his ongoing feud with Abercrombie & Fitch -- filing a lawsuit against the clothing company ... 3 months after it publicly offered him money NOT to wear its clothes.

You'll recall -- A&F made a public ploy to distance themselves from the Situation back in August, offering him a cash bonus if he agreed never to wear Aber ever again.

Sitch just filed a lawsuit in Florida, claiming Abercrombie has infringed on the GTL and the Situation trademarks, through its bogus advertising ploy and by selling T-shirts with the words "The Fitchuation" and "GTL...You Know The Deal" emblazoned on them.

Sitch wants at least $4,000,000 in damages. Calls to A&F were not returned.

85 COMMENTS

No Avatar
61.

ValVal    

I don't blame the company. These nasty people could give them a bad rep.

1019 days ago
62.

Dawn    

A "normal" person would change his self absorbed ways... I wouldn't want anything to do with him either... The only crime here is the Ambercromie " should come out with a line of bags to put o ER this as*****s face... Does he have a mirror? If not, Mike, the "Situation" is that you are the most obnoxious as***** around.. A word of advise, keep ur mouth. closed, b/c everytime u open your mouth, nothing worth listening ever comes out..

1019 days ago
63.

krista    

ugh, this guy is so disgusting and an idiot. $4 million dollars? Yeah, right. Is he going to sue every single girl who rejects him at a club also? What a stupid douche

1018 days ago
64.

LaKeta314    

I cant stand him

1018 days ago
65.

CriticXtreme    

You definitely know you suck when a company offers you $$$$$ not to wear their clothes.

1018 days ago
66.

BB not bb    

Maybe he is good friends with his lawyer and his lawyer wants to make some money. It doesn't seem worth fighting over. He already does have millions. I guess they have the right to ask a favor of him whether he likes it or not. Maybe it was rude, but is it worth millions in damages?

Also, does he have his slogans trademarked? If they were trademarked before the theft of them by A&F, then I guess he can sue. They are just words though, and they sort of are like free advertising for his brand.

Mike is a very contentious person, so I guess A&F picked the wrong guy to start drama with. He seems to live for drama.

1018 days ago
67.

Lane    

oh come on. Grow a pair you whiney baby you!

1018 days ago
68.

miles    

this guy is a ******* joke he just wants money and he is a fake ass bitch

1018 days ago
69.

Xynthia    

Haha, this is kinda stupid. But hey, he trademarked it, he has every right to sue! Lmao, This is why I love Jersey Shore, they're just so clueless! <3

1018 days ago
70.

MrJoeBanks    

Whata ******* joke...

1018 days ago
71.

Bizz    

so he gets to sue everyone that advertises a word ending in ---tuation? i wasnt aware that you could trademark 3 letters. really wish this douche would just disappear, never to be seen again.

1018 days ago
72.

CKK    

I actually agree with The Situation. A&F say they don't want to be associated with him, yet they are trying to cash in on the catchphrases of the Jersey Shore. Make up your mind A&F, either you're in or out.

1018 days ago
73.

oscal    

Newsflash: You don't own the rights to your show idiot. Just because you're on Jersey Shore doesn't mean you own the term "GTL". Unless you've trademarked that beauty, no one owns it. And I HATE A&F but I hate The Situation more. What would be the icing on the cake here is if a&F trademarked the rights to GTL!!! LOL hahahahahahahahahaha

1017 days ago
74.

OnlineCriticChick    

I mean, come on they asked for it, they should have never put anything related to him on there ****ty clothes..Im not a fan of him, but I CAN see what he means..

1015 days ago
75.

bella    

Money Money Money, it really does make the world
go around.
......

1010 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6 | Most Recent | Next 15 Comments

Around The Web