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Ashton Kutcher

Popchips Ad PULLED

Over Brown-Face

5/3/2012 7:03 AM PDT BY TMZ STAFF
breaking news

0503_ashton_kutcher_raj
Ashton Kutcher's new commercial for Popchips has officially been PULLED amidst allegations of racism ... after the actor donned brownface makeup to play a goofy Bollywood producer.

The ad -- which debuted on the Popchips website -- featured Ashton playing a variety of characters in a spoof "dating" commercial ... including a biker, a hippie, and an Indian guy named Raj.

The ad pissed off a whole bunch of people -- including blogger Anil Dash ... who called the ad, "a hackneyed, unfunny advertisement featuring Kutcher in brownface talking about his romantic options, with the entire punchline being that he's doing it in a fake-Indian outfit and voice."

Dash explained on his blog, "I think the people behind this Popchips ad are not racist. I think they just made a racist ad."

In the wake of the backlash, Popchips took down the ad ... and Popchips CEO Keith Belling issued a statement saying, "We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended."

198 COMMENTS

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Previous 15 Comments | 5 | 6 | 7 | 8 | 9 | 10 | 11
151.

Neil    

Am a brown guy and I least care. Dash either is too sensitive or looking for hits to his blog.

817 days ago
152.

katie    

There was nothing particularly 'racist' about the ad. People are being oversensitive, I don't think it necessarily should have been pulled.

But at the same time, I guarantee that if he was dressed as a black man, these comments would read VERY differently.

815 days ago
153.

desertwizard    

Makes you wonder how Blazzing Saddles ever made to Distribution. Its called freedom of Speech, remember that?

802 days ago
154.

desertwizard    

Makes you wonder how Blazzing Saddles ever made to Distribution. Its called Feedom of Speech, remember that?

802 days ago
Previous 15 Comments | 5 | 6 | 7 | 8 | 9 | 10 | 11

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