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Ex Wrestler JBL

WWE Backing My

Everest Climb for Kids

6/6/2012 12:30 AM PDT BY TMZ STAFF

Former pro wrestling champ John "Bradshaw" Layfield's attempt to climb 7 of the highest mountains in the world just got a quarter million dollar boost ... courtesy of his old cohorts at the WWE.

If you didn't know, JBL has been planning to climb the highest peak on each continent to help raise money for a charity he works with called Family Center -- the group helps needy kids in Bermuda where he lives. JBL was going to pay for the expeditions out of his own pocket until the WWE stepped up to help.

JBL tells TMZ, "The WWE is sponsoring my whole 7 summits trip and will help get the word out across their social media platforms ... all to raise money for the kids program."

45-year old JBL says 100% of the proceeds will go to Family Center -- and he hopes conquering legendary peaks like Everest and Kilimanjaro inspires the kids in Bermuda to know anything is possible.

The WWE sponsorship is key because ... sources close to JBL tell us the epic 2-3 year adventure could cost upwards of $250k. Now JBL says, "All I have to do is not die."

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Wow....some stupid people troll around here huh? He is giving the money directly to the charity, BUT ALSO....key word is ALSO, climbing the mountains. It's not like he's saying if he achieves his goals then the foundation will get the money.

People need to understand business. If JBL had just simply given the charity the money, no one would have known about his donation or the charity itself. But by doing this, it creates a buzz around himself AND the charity. It gets the name of the charity out there.

He's not climbing the mountain for the hell of it, he's making it a part of his donation to raise awareness. Rather than taking the easy route wearing a pink shirt or using a bumper sticker.

866 days ago
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