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Jessica Simpson

Gets EXPANDED Role

With Weight Watchers

12/26/2012 9:40 AM PST BY TMZ STAFF
breaking news


122612_simpson_weightwatchers
So much for rumors Weight Watchers will dump Jessica Simpson now that she's pregnant again ... the company is actually expanding her role in hocking the diet plan ... even though she's taking a hiatus from the diet regime.

W.W. just announced it will not only continue to run the ads touting Jessica's alleged 50 lb weight loss ... it will also push her new 30-second ad -- released today -- in which she announces her pregnancy.

Weight Watchers calls Jessica's weight loss "successful" -- notwithstanding the proof of performance ad showing Jessica substantially covered in a flannel shirt.

As for the future, Weight Watchers says Jessica "will not be following the program during the pregnancy while her weight and well-being are monitored by her obstetrician."

Jessica says when she gives birth, she's going back on the Weight Watchers diet.

81 COMMENTS

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16.

Quiet    

when i scrolled below this post i couldnt help laugh to think if john mayer sent his ex porky ww jessica the santa post pic below for christmas.

480 days ago
17.

Brat    

I saw a new commercial and it featured more of Jennifer Hudson and one second shot of Jessica. Kind of seemed like they're fazing her out.

480 days ago
18.

Ali    

Who gives a rip about her alleged weight loss, pregnancy or anything to do with her? I don't get why WW would want to associate themselves with her anyways? She's passe and kind of part of the past. Also, she makes WW seem complicated and like it only works part of the time and she doesn't look quite as slim as you'd think she would look after losing 50 lbs. Time for them to find a better spokesperson. I'm available and would love to get that much money to rep their company. Why can't it be "real" people like me? I also won't get pregnant in the middle of my contract.

480 days ago
19.

Carl    

I think they spent a ton of money on her and really don't want to admit defeat, but I don't think they are happy with her at all.

480 days ago
20.

Harlin's Garage    

Where the hell is Eric? For god's sake, someone get Eric on the horn and let him know she got bumped up.

480 days ago
21.

Jen    

Her "weight & well-being will be monitored by her obstetrician"? So what happened last pregnancy when she gained 300 pounds & was gorging on buttered pop-tarts & Burger King?

480 days ago
22.

bernergirl    

The trick isn't just losing the weight, it's keeping it off.

480 days ago
23.

virgosiempre    

Jessica Simpson should follow Weight Watchers program while pregnant with care to provide nutrients needed for fetus or she will blow up again. I thought Weight Watchers was a healthy program.....Confused.

480 days ago
24.

Meanie    

Doe-eyed idiot. Should stick to squeezing out brats at the trailer park, where she belongs.

480 days ago
25.

Jen    

They lose credibility with this. WW USED to be a life-style change, not a "diet". And it used to have a plan for expecting/new mothers to follow with their obstetricians recommendations.

To even work as a leader or receptionist in a WW classroom, one has to be within 2 lbs of a goal weight determined by WW or a Physician, and are supposed to follow the WW program.

It's sad that celebs can break the rules that Lifetime Members and $10/hr workers have to follow.

Jessica can afford personal trainers and dieticians....the other members of WW often cannot. Let's put REAL members back behind the WW campaigns, not celebs.

480 days ago
26.

Christy    

She will have an "expanded" role alright!

480 days ago
27.

Toilethead    

Expanded? Like her ass?

480 days ago
28.

fargone    

I don't think she will wear her Daisey Dukes shorts again, no matter how many diet plans she might try in the future. Nature will continue its normal course.

480 days ago
29.

Saby    

Let's hope she has a new obstetrician that will tell her she cannot eat like a sumo wrestler this time around. And let's hope she continues to workout with her trainer this time. Ugh - cant believe I have to see her get all fat again. She's garbage.

480 days ago
30.

Kittykat    

It's "hawking" not "hocking."

480 days ago
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