How, you ask, did Katie Couric -- who now hosts a daytime syndicated talk show targeted at women -- snag the first on-camera interview with Manti Te'o? The answer is Matthew Hiltzik.
Hiltzik is a high-powered publicist who specializes in crisis management. He reps both Katie and Manti, but his client roster is chock-full of big celebs, including Alec Baldwin, Glenn Beck, MLB superstar Ryan Braun, Internet mogul Sean Parker, Univision's Raul De Molina, and some Canadian named Justin Bieber.
Sources tell us ... Hiltzik -- who likes working on the down-low -- put the deal together and sold it as a package -- Katie's interview will play an entire hour on her show, but parts will also be featured on Good Morning America, Nightline and World News Tonight.
It's hard to argue against the fact that Katie's one of the best interviewers on TV, but fact is ... It ain't always about what you know ... it's about who you know.