TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Lil Wayne

CANNED By Mountain Dew

Over Emmett Till Lyric

5/3/2013 2:20 PM PDT BY TMZ STAFF
breaking news

0503-mountain-dew-lil-wayneLil Wayne will no longer "do" Mountain Dew ... the soda company announced it's DROPPING the rapper over a rap verse in which he compared the beating of Emmett Till to rough sex.

Wayne was a major spokesperson for Mountain Dew --starring in several commercials. Wayne began appearing in Dew ads in early 2012. Mountain Dew is owned by PepsiCo.

It's unclear when PepsiCo will stop running ads featuring the rapper.

Weezy came under fire back in February over a verse he dropped on the song "Karate Chop" ... in which he said, "Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till."

FYI -- Till was 14 back in 1955 when he was beaten beyond recognition, shot and dumped in a river ... after he was accused of flirting with a white woman in Mississippi. His open-casket funeral and murder trial were early flashpoints in the civil rights movement.

Wayne had sent a letter to Till's family -- saying he's sorry their feelings were hurt by the song ... but the family REJECTED the letter, saying the statement "falls short of an apology."

207 COMMENTS

No Avatar
61.

Sue    

It is too bad that the kid has to be degrading to women and the people that paved the road for him to have the rights he does now. No I don't think it should have been that way, but for him Little Wayne to be so disrespectful to his own heritage is f'n crazy, the kid knows nothing , if I were his mom and him to show such disrespect towards women and the African American community is shameful, he is nothing but a thug and a drug addict, and boo hoo for him having epilepsy, stop doing drugs you f'n dumbass

503 days ago
62.

ZRGB    

Its so awesome that companies are socking these guys over their irresponsible lyrics. Hopefully the loss of endorsements help them to curb the vulgar, disgusting music and help to improve the quality of music out there. Freedom of speech my ass. I'm dreading summer. The months where I have to deal with cars blaring nasty lyrics from these untalented pieces of ****.

503 days ago
63.

LISA    

Hey PEPSI!

In case you're watching... Please bring back Pepsi Throwback with Real Sugar!!!!

503 days ago
64.

_][ Character_Assassin ][_    

God, if you're listening... make his next seizure the last and make it count for crying out loud.

503 days ago
65.

What You Really Want To See    

The family did NOT REJECT THE LETTER...

503 days ago
66.

LeeInOceanside    

AMAZING PEPSICO CAN'T FIND GOOD ROLE MODES TO PUSH THER PRODUCTS. WHAT A STUPID ASSININE COMPANY.

503 days ago
67.

Rich     

Just another piece of rap crap ****.

503 days ago
68.

newyorknique    

Ok we in May and the lyrics were heard in February and now Dew want to drop him? Hmmm maybe its about the seizures and not the lyrics...can Lil Wayne claim prejudice against the handicap? FOH he's an addict and that's why

503 days ago
69.

Tim    

Furthre proof that pretty much all rappers are D-bags.

503 days ago
70.

Mrugowsky    

Somebody will do a rap mocking him when he dies of a seizure.

503 days ago
71.

Billy    

How does this piece of human excrament even land a contract with a sponsor?

503 days ago
72.

abomb    

Man, i hate this ignorant ****** so much

503 days ago
73.

Quita    

The comment is gross.....not only for the Emmitt Till reference...but it is disgusting.....beat your ***** up? A bit violent , don't you think? Or is that okay?

503 days ago
74.

andrew    

Trashbox Weezy

503 days ago
75.

Mysic_beats2013    

First Rick Ross now Lil Wayne these dudes need to do better

503 days ago
Previous 15 Comments | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Most Recent | Next 15 Comments

Around The Web