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Lil Wayne

CANNED By Mountain Dew

Over Emmett Till Lyric

5/3/2013 2:20 PM PDT BY TMZ STAFF
breaking news

0503-mountain-dew-lil-wayneLil Wayne will no longer "do" Mountain Dew ... the soda company announced it's DROPPING the rapper over a rap verse in which he compared the beating of Emmett Till to rough sex.

Wayne was a major spokesperson for Mountain Dew --starring in several commercials. Wayne began appearing in Dew ads in early 2012. Mountain Dew is owned by PepsiCo.

It's unclear when PepsiCo will stop running ads featuring the rapper.

Weezy came under fire back in February over a verse he dropped on the song "Karate Chop" ... in which he said, "Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till."

FYI -- Till was 14 back in 1955 when he was beaten beyond recognition, shot and dumped in a river ... after he was accused of flirting with a white woman in Mississippi. His open-casket funeral and murder trial were early flashpoints in the civil rights movement.

Wayne had sent a letter to Till's family -- saying he's sorry their feelings were hurt by the song ... but the family REJECTED the letter, saying the statement "falls short of an apology."

207 COMMENTS

No Avatar
106.

antigirlygirl    

Mountain Dew Mouth

348 days ago
107.

kitnplayn    

That's one way to clean up the stupidity of rap lyrics. Hit 'em in the wallet. Thank you, Mountain Dew, for being socially responsible.

348 days ago
108.

Dondiva88    

Serves him right ! I'm tired of all the coonery in rap , I'm tired of all these clowns destroying the legacy of Hip Hop with their tasteless derogarotory lyrics. The only ppl who are really listening is the youth and their being brainwashed , these rappers should be ashamed

348 days ago
109.

She's baaaack    

Wasn't it Mountain Dew that just had that ad with the blonde lady all beat up at a perp lineup of all black thugs and a goat and the detective tells her to go ahead and pick anyone? Who the F have they paid for their ads lately?

348 days ago
110.

blackisbeautiful    

PepsiCo have a lot of nerve, ok so the gangster goat commercial was very racists towards African Americans now lil Wayne song that dropped in February has offensive language..

348 days ago
111.

joethaplumber    

Trukfit will never drop him because he owns that. See Yhe difference in how that works? ENDORSE YOUR OWN PRODUCTS OR GET PART OWNERSHIP OR SOME STOCKS IN THE COMPANY BEFORE YOU AGREE TO A DEAL. AT LEAST GET A SEVERANCE PACKAGE.

348 days ago
112.

joethaplumber    

Trukfit will never drop him because he owns that. See the difference in how that works? ENDORSE YOUR OWN PRODUCTS OR GET PART OWNERSHIP OR SOME STOCKS IN THE COMPANY BEFORE YOU AGREE TO A DEAL. AT LEAST GET A SEVERANCE PACKAGE.

348 days ago
113.

James420    

Funny that this was unacceptable to Pepsi but they looked past his gun conviction, 10 plus years of disgusting lyrics and narcotic codeine glorification. But THIS is where they draw the line? I would be paying him to NOT associate with my products

348 days ago
114.

et√raw kwg    

its sad how Lil Wayne would like to compare his self to Tupac ! Don't recall him ever be in pimp slapped in public buy a soda company. Get back to ya roots.. Cause the block is hot!

348 days ago
115.

Rosemary Kalimnios    

it is pathetic,to hear such Crap from people who make millions off listeners! When we diss and cuss out the human race with the N word or other slurs,what is gained? A singer projects the World with informative lyrics and words. I do hope that this bump gets people wiser to what they are hearing...

348 days ago
116.

tiptop25    

Very sad that we as a people listen to this garbage and we let our children listen to this garbage. No wonder we continue to spiral down at top speed-headed fast nowhere.

348 days ago
117.

Mimi    

Oh how big and righteous of Mountain Dew - like they even know who Emmit Hill was. Maybe Wayne should have lined up random black men and a goat in front of a beat up white woman instead. Oh please.

347 days ago
118.

baybek8s    

Just because people have freedom of speech that doesn't mean it is okay to voice your ignorance. Sometimes it is best to keep your thoughts to yourself.

347 days ago
119.

jen    

Okay, so let me just clarify this... It's okay to glorify rampant illegal drug use, overdose and almost kill yourself, continuously write rhymes with blatant misogynistic messages, and basically extol a lifestyle completely devoid of any acceptable values. But when he makes an unfavorable sexual comparison to a civil right martyr in one of his songs, well that just crosses the line?

347 days ago
120.

Ayyyngel    

Is it illegal for him to drink dew know or what ?

347 days ago
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