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Mama's & Papa's Pizza

Big Oscar Winner

Scores $10 Mil in Free Publicity

3/3/2014 6:34 AM PST BY TMZ STAFF

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Big Mama's & Papa's pizza joint was actually the big winner at the Oscars -- it got more than $10 million in publicity and didn't have to pay a penny -- in fact, they actually got paid.

A single spot on the telecast ran for around $1.8 million ... according to Variety.  We timed it out ... Ellen spent 2 minutes passing out the 3 pies and another minute collecting the cash. That's $10.8 mil.

Big Mama's & Papa's actually collected around $75 for the 3 pizzas, so it may be the best ad deal in the history of TV.

By the way ... the cost of buying the spot doesn't take into account the cost of producing it -- which is generally a fortune.

Never underestimate those pizza folk.

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26 COMMENTS

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1.

Ace    

When are we going to get a look at Big Mama and Papa, and how do they fit in that little store.

146 days ago
2.

cluesarethere    

For real.... More pizza story? Enough already.

146 days ago
3.

ariesalyson    

I saw the oscars last night. Ellen was a wonderful host. I would love to see her host again. She is such the life of a good party. Another thing I love about her is that she is the definition of a people person. She really looks out for the common folks. Good for her. If she likes Mama and Papa's pizza, I would love to try how good it is. Maybe they will makeIit a shame. Would have been nice to see one of tjem actually have a bite of their pizza instead of pasing it to the left, too stuffy to try it. Probably didnt want to get any on their suits and dresses. I would have worn the stain proudly.

146 days ago
4.

ariesalyson    

I.meant to say that I hope they make it into a chain, not shame. Lol.

146 days ago
5.

charlei harper    

Round Table still has my support...never had a bad pizza from Round Table...Meat Lovers,,.mmm...mmm...mmm...

146 days ago
6.

ABB    

Man! I still remember seeing the biggest pizza I have ever seen from here. A 36" monster that fed a very large party at our house. They should have ordered one of those puppies instead of 3 large ones. Pretty good stuff too.

146 days ago
7.

D-INCARNATION    

The IRS will come knocking soon and they'll be out of business if they don't pay up....

146 days ago
8.

Ryang4646    

The worse pizza ever gets publicity like this unbelievable, nowhere near Chicago pizza style . There pizza is very disgusting

146 days ago
9.

BLUE UGLY 💩    

Good, support ma & pa stores and not crappy national pizza chains like Crappa Johns

146 days ago
10.

X    

another advertisement disguised as an article to help promote TMZ's biz buddies..

146 days ago
11.

Charm    

Free commercial, free pics with stars eating their pizza and a $1,000 tip - plus additional time on the Ellen Show.

145 days ago
12.

VinnyD    

Funny, I happened to stop in there three years ago while visiting Hollywood. It was actually very good pizza.

145 days ago
13.

Telstar    

They totally crapped on a perfect opportunity; they should have had Taylor Negron deliver it.

145 days ago
14.

CelebrityScum    

The one percent ordered pizza? How nice.

145 days ago
15.

Champagne Jayne    

Poor Brad Pitt came back with an empty plate for his love Angelina, but she was secretly thrilled to miss the carbs or worse yet throw up the pizza later. Good job Brad! Great save.

145 days ago

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