"Project Runway" Winner Goes Fur-Free

7/20/2006 1:15 PM PDT

"Project Runway" Winner Goes Fur-Free

The Humane Society has become the exclusive sponsor of "Project Runway" first season winner Jay McCarroll's debut fashion line.

McCarroll, who won Bravo's design competition back in 2005, will premiere his fur-free collection in September at NY's Fashion Week.

While Beyonce and Jennifer Lopez may beg to differ, Jay says "With so many fun and fashionable alternatives, there's no reason to use fur."

Other designers and retailers forgoing the use of animal fur in their collections include Ralph Lauren, Stella McCartney, H+M and J.Crew.