This Bud's For Jay-Z

10/19/2006 7:07 PM PDT

This Bud's For Jay-Z

Jay-Z has traded in his Cristal for some Budweiser.

The rapper, who recently revealed he would no longer support Cristal after one of the brand's execs made statements Jay-Z found to be racist, is joining forces with Anheuser-Busch to become the new co-brand director for Budweiser Select.

Jay-Z will sit in on development sessions and give his marketing expertise to the St. Louis based beverage company.

The music mogul, who recently came out of "retirement," already appears in a Bud Select commercial that aired earlier this week.