NASCAR Stars in Big Ad Ventures

2/18/2007 2:05 AM PST

NASCAR Stars in Big Ad Ventures

The Super Bowl isn't the only sporting event that features the best in advertising. The Daytona 500, known as "The Great American Race," airs this Sunday on FOX, and several big advertisers are breaking out new, NASCAR-themed commercials.

Last year's Daytona 500 drew 37 million viewers, causing this year's 30-second spots this year to cost as much as $500,000! Allstate, DirecTV, Oreos and Sunoco are just four of the companies launching new ads.

In the Allstate spot, racing heartthrob Kasey Kahne is stopped by a female police officer who is more interested in checking out his rear end than in giving him a ticket.

Driver Greg Biffle enters an Oreo eating contest with one of his older fans in a spot promoting limited edition NASCAR Oreo Double Stuf cookies.

To promote their new NASCAR HOTPASS, DirecTV has a new commercial with Dale Earnhardt Jr. in which the racing star takes a break from celebrating -- to tell fans about NASCAR on DirecTV.

And Sunoco has a great spot featuring Tony Stewart racing shopping carts around a supermarket and climbing shelves to retrieve cans of soup, mimicing his trademark post-race fence-climbing celebration.

The second race of the NASCAR season is at California Speedway on February 25 -- the same day as the Oscars -- with Kevin Costner serving as Grand Marshal.