The Price is Right For George H.

3/30/2007 5:37 PM PDT

The Price is Right for George H.

TMZ has learned that George Hamilton is the front-runner to replace Bob Barker on the "Price is Right."

We're told that CBS honcho Les Moonves and the show's producers think George is "wonderfully charming" and "could really make the show work."

We'll let you know if and when the perma-tanned TV titan is told to "come on down!"