Having already burned through 3.2 million copies, Sports Illustrated is now releasing even more issues of its Sportsman of the Year mag, featuring Green Bay Packers quarterback Brett Favre. Britney wishes her album sold like that!
The magazine did a second printing of 50,000 copies -- their first since NASCAR legend Dale Earnhardt died in 2001. But that wasn't enough -- and another 100,000 copies were sent to Wisconsin to help satisfy the demand. It's not like it's the Swimsuit Issue or anything!
Favre is no stranger to being Oprah-level popular. His jersey is the best-selling jersey in the history of the NFL, and a knit cap Favre and the Packers started wearing on the sidelines this season sells for as much as $150 on eBay.