Billy Mays -- Sticking Around

7/9/2009 6:01 PM PDT

Billy Mays -- Sticking Around

Turns out America's favorite pitchman, the late Billy Mays, will live on after his death -- and it's all thanks to a commercial he filmed that has yet to hit the airwaves. The product: Mighty Tape.

Media Enterprises -- the company behind the Mighty Brand products Mays is best known for selling -- announced they'll start airing Billy's last commercial on July 20.

In regards to airing the commercial posthumously, the president of Mighty Brand said, "This is what he would have wanted."

Considering Billy's pallbearers wore OxiClean shirts during his funeral -- we'd say that's a safe bet.