'Bachelor' Winner Shayne Lamas -- My Baby Is Going to Make More Money Than Me!

Former "Bachelor" winner Shayne Lamas believes in starting 'em off young -- because TMZ has learned she's close to signing her 11-week-old daughter to an endorsement deal.

Sources close to Lamas tell TMZ she is set to ink a six-figure deal for little Press Dahl Lamas-Richie with a company called Sugar Factory ... to be the face of their baby clothing line.

We're told little Press is even in line for her own signature series "couture pop" ... like Britney Spears has.