Apple's big reveal for iPhone 7 was upstaged thanks to its own Twitter account ... where images of the new phone were leaked even before CEO Tim Cook could unveil it.
Cook was right in the middle of the iPhone debut presentation from San Fran -- but hadn't actually shown the device -- when a few tweets went out from the company's account.
OOPS doesn't begin to cover it.
Sorry, Tim ... but now everyone knows: Water resistant, new camera, stereo speakers, longer battery life. Really no need to continue your speech.
Heads would've rolled under Jobs.