Elon Musk Begins Charging $7.99 Fee To Twitter Users

Elon Musk has made good on his promise to charge Twitter users a fee ... and he's now trying to lure other customers with a celebrity sales pitch.

Musk -- who purchased the social media giant for $44 billion last month -- has officially launched Twitter Blue for $7.99 a month to users with verified accounts.

Twitter announced the move Saturday ... and tried to make it appealing to the masses with a reference to star power.

The statement began ... "Get Twitter Blue if you sign up now. Blue checkmark: Power to the people. Your account will get a blue checkmark, just like the celebrities, companies and politicians you follow."

The company then mentioned plans to cut half the ads and make the remaining ones much better. "Since you’re supporting Twitter in the battle against the bots, we’re going to reward you with half the ads and make them twice as relevant.”

It also pledged to allow users to post extended videos and give them priority rankings for quality content in the form of replies, mentions and searches.

Musk is hoping that by charging the monthly user fee he can offset the major losses he's accrued since his massive purchase of Twitter in late October.

Elon insists the San Francisco based-company is hemorrhaging $4 million a day, leading to him firing half the workforce -- or roughly 3,700 employees.

After receiving an ominous email about the pending layoffs, Twitter workers filed a class action lawsuit to try to save their jobs, arguing Musk had given them insufficient notice, which was in violation of federal and California law.