In the suit, filed in Federal District Court in Los Angeles, the plaintiffs target a text-messaging game called Lucky X. For a $.99 cent fee, the game invites viewers to text in and participate in a contest. The suit calls the game a "lottery designed to generate revenues far in excess of the value of the prizes awarded." The plaintiffs claim the show has raked in more than $5 million, and they want their jack back. They claim the game meets the three essential criteria for gambling -- "consideration, chance, and prize." Gambling is illegal in California, which is where the show and the game are produced.
The suit is filed on behalf of everyone "...who did not win a prize." In other words, LOSERS!
A rep for NBC could not immediately be reached for comment.
