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Revlon:

Is Rihanna

A Flawed Covergirl?

3/14/2009 7:00 AM PDT BY TMZ STAFF

0312_rihanna_covergirl_ex-1Revlon has secretly hired a huge polling company to find out if Rihanna is hurting its competitor, Covergirl.

An online survey is circulating by the folks over at Harris Interactive. The survey -- which we've learned was commissioned by Revlon -- features a Covergirl commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is "an appropriate spokesperson" for the product.

The obvious implication here -- are women pissed off that Rihanna got back with Chris Brown and therefore would be less likely to buy Covergirl products? That's what we're thinking.

We confirmed with Harris Interactive that the poll is a "proprietary study by Revlon" -- translation: no one was supposed to know Revlon was doing recon on its competitor.

We spoke with someone at Revlon who said she'd get back to us. We're still waiting.

233 COMMENTS

No Avatar
16.

Hyphy Wifey    

Chris Brown got dumped with his gum commercial.... and she is tha one who initiated the violence!! This being public information, she should have already been dumped by any and all promoters she was currently working with.

2048 days ago
17.

cheftastica    

Either way, this is a GREAT skit for SNL. "MAKEUP SO EFFECTIVE YOU CAN DATE CHRIS BROWN."

2048 days ago
18.

JLS    

Let's look at the facts here. Both RiRi and Chris are major bad asses. She struck him, he beat the crap out of her. IN BOTH INSTANCES, this is assault. Then she hooks back up with him! This is a young woman with every bit as bad judgement as he has. Violence like this isn't acceptable whether you are male OR female, period. These are two major losers.

2048 days ago
19.

T    

Chris brown should smack all of you all that is asking she be
dropped. Its her life, she doen't know any of you from adam and ahe
is suppose to listen to you f**ked up sounding folks. Love you RiRi,
love you Chris and girl live your life. CoverGirl should keep her.

2048 days ago
20.

Wow    

It isn't that people are angry that she's still a Cover Girl. It's just that she's become a distraction. Had she broken off with him, that would be one thing. The fact that she's recording a duet with him one month after he beat the crap out of her is disgusting. Seeing her on TV on a Cover Girl ad smiling and dancing around knowing what happened and that she's back with her abuser in total denial makes me cringe. I support them breaking off their business relationship.

2048 days ago
21.

Tj    

Revlon needs to dump her as fast as they can. She has already cheapened their image. People are already calling them "COVER-UP" because of her. She needs to be replaced by someone who will enhance their image, not link it with domestic violence.

2048 days ago
22.

Lolitaa    

What the hell!! This is pissing me off! This girl got beatten by her stupid boyfriend and comes back with him after! SO WHAT? That's her problem, her life! Just leave her alone! They can't fired her just because people doesn't agree with her choices! People who buy covergirl makeup will continue to do so even if they doesn't like Rihanna! Godd.. People are crazy, poor girl...

2048 days ago
23.

wrong on this one    

I took this survey yesterday with Harris Interactive (what can I say, I'm unemployed and bored). I was shown an Almay commercial and asked the exact same questions about the woman in the Almay commercial (who I didn't recognize, she's a pretty model). I don't think there's a story here; they are asking about all of the competitors' commercials and spokepeople, not just Cover Girl.

2048 days ago
24.

Who else but Rihanna for Covergirl???????    

Covergirl should scoop up on this perfect opportunity with Rihanna. She's been physically abused and has covered it up quite well with make up. Regardless of what anyone thinks of her, no one deserves to get hit. NO ONE! For Covergirl to drop her would be a bad move professionally on their part. After all, their name says it all.

2048 days ago
25.

T    

@21 Now that is funny.

2048 days ago
26.

Divashels    

HAHAHAHAHAHAHAHAHAHAHA@@ # 21 cheftastica PERFECT OH DUDE YOU SHOULD WRITE FOR THEM!!!!!!!!!!!!!

2048 days ago
27.

Rhea    

Cover Girl is waiting until this trial or plea deal is over. Then, if it is clear that she will stay with him, they will cut her lose. Right now it's not clear what exactly is going on or going to happen. She hasn't even been photographed with him. They do not want to look like they are stepping on someone when they have already been humilated. It's an issue of timing. If she stays with Brown though, no one will want her endorsing anything.

She is a beautiful girl. Very exotic look. When she gets her life together and regains her a stronger image, she will pick up endorsements again if she wants them. Good times come, go, and come again; everyone loves a good "comeback" story. What she'll have to do is work hard to out-live this incident. That will take time and good projects to broaden her image. If I were her, I'd move forward into acting lessons like she planned. No one photographs as well as Rihanna. I'm sorry but she has amazing bone structure....she should also go forward with her charity she started and take anger management. If she works on herself, she'll be fine in the end.

2048 days ago
28.

Bex    

I will be buying Revlon products and NOT Covergirl until they dump this idiot Rihanna. She is a disgrace. She has no reason to go back to that zit faced little punk. She has her own money, fame and could get another man easily. She is a twit and good for nothing.

2048 days ago
29.

Annie    

To "By Wrong On This One": I'm thinking if Harris Interactive did anything less than show you alternative competitors' ads they would probably get into trouble. It would be the equivalent of the police showing you just one photo of a perp and asking, "Is this who hurt you?" or offering just one guy in a line-up. (I think I'm starting to understand why you're unemployed...)

2048 days ago
30.

barbie    

DROP HER !!! SHE IS NO LONGER A ROLE MODEL TO ANYONE!!! CHRIS BROWN IS A WOMEN BEATER & SHE IS IN LOVE WITH A WOMEN BEATER!!! SUCKS BUT I HOPE THEY ARE BOTH DROPPED & FORGOTTEN :)

2048 days ago
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