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Ben Vereen Super Pissed at Supersmile

3/27/2009 2:15 PM PDT BY TMZ STAFF

Just because Ben Vereen uses your product and goes on tape saying he uses your product, that doesn't mean you can tell people Ben Vereen uses your product. We'll explain.

Ben is suing a company called Supersmile. According to a lawsuit filed yesterday, Ben showed up at a gift suite at the TV Land Awards in 2007 and was handed some Supersmile toothpaste. Vereen says he had a quick interaction with a spokesmodel that was videotaped, and that was cool...so he thought.

But then, Ben claims, the company started using the video on their website and on YouTube as a product endorsement ... without his permission.

Ben is seeking damages in excess of $450,000.

Fun Fact: David Foster hit Ben V. with his car on Pacific Coast Highway back in 1992. It was an accident...so the story goes.

18 COMMENTS

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1.

Capt Jack    

Just another paycheck for the lawyers.

2035 days ago
2.

xcalibur    

HE NEEDS THE MONEY. OLE BENNY AINT DOING CRAP THESE DAYS.

2035 days ago
3.

TJ    

Which reminds me... what was David Foster's greatest hit? Ben Vereen.

2035 days ago
4.

fans of President Obama    

That was sneaky. If they wanted a righteous endorsement from a celebrity, all they had to do was ask the man. Write up a contract, pay a fair wage and be cool. Instead, they slicked him... just like credit cards try to slick the rest of us with their HIDDEN FEES.

Good for you, BEN VEREEN.

Stand up for yourself.

2035 days ago
5.

If TMZ had the whole story....you would understand    

OMG! I remember when Ben was almost killed in that accident, It is not something to joke about, what exactly is wrong with you people!

2035 days ago
6.

Bill Jacobs    

Anytime we can sue, we do. Greed and arrogance rule. Lawyers rule after all.

2035 days ago
7.

WTF    

I wouldn't exactly say that someone almost dying from getting hit by a car is a "fun fact".

2034 days ago
8.

Daddy wants some of the pie too.    

Company should have known better but geez. $450,000 for that? LOLOLOLOL. Shows up for a freebie room. Bet he won't be getting any freebies in the future.

2034 days ago
9.

Wow    

$450,000? Really? Just make them take your name off the website. Although most people have never heard of Supersmile and this is giving them lots of free press.

2034 days ago
10.

Linda Mott    

When he wins the lawsuit he can Supersmile all the way to the bank.

2034 days ago
11.

UGGGGHHH    

GO GET UM BENNY.....

2034 days ago
12.

um...    

uh... that fact is fun? ugh, nice.

2034 days ago
13.

Ed    

I dont blame Ben a bit, I would sue also. For those of you putting Ben down in this column, it is agaisnt the law to use someones image in a siuation like Ben was in, for monetary reasons. Vereen has every right to sue on the grounds he is suing on. If the people who videotaped him had any class, they would have asked the man's permission to use the video on their site.

2034 days ago
14.

scissors    

Join us........ Leave your fields to flower
Join us........ Leave your cheese to sour
Join us........ Come and waste an hour or two
Doo-dle-ee-do!
Journey....... Journey to a spot ex-
citing, mystic and exotic
Journey........ Through our anecdotic revue......

2034 days ago
15.

Shocking news    

It is already stale news that the second season of IPL, the biggest cricket even of India will be held in South Africa. May be after what happened in Lahore on March 3, one cannot criticize the decision hardly as the security of cricketers is a matter of serious concern. It is quite obvious that when the general election in the country will be under way the government will have to take care of the security of the citizens. Nothing can be bigger than the election in a country. Kolkata Knight Riders’ owner Shahrukh Khan has said the same thing. But, what about the spirit, the electrifying atmosphere?

From the very first match of the tournament last year, IPL had come up as a great package of entertainment and game. Colorful jerseys, rocking music at the stadium and attractive cheerleaders had taken the event to a whole new level. South Africa is much better than India, as far as infrastructure is concerned. No doubt, the tournament will be organized in a much better way in that country and as there is no threat of fundamentalist groups, the body shaking of the cheerleaders will be much ore enjoyable, but alas on the television screen. The cheer of the crowd will never be the same because nowhere else in the world, people are so crazy about cricket as we Indians are. Some one has rightly said, In India cricket is not just a game, it’s a religion.

Will Sachin Tendulkar enjoy the moment of stepping into the field with his bat in South Africa as he does while playing in Wankhede? Will it be the same for Mahendra Singh Dhoni to hit a spectacular over boundary in a South African field and doing that in India? No it can’t be. Definitely they will get some appreciation for their performance, thanks to the Indians who stay there. In fact the season 2 of IPL is a great gift for the NRIs. It is a golden opportunity for them to watch their national cricket heroes closely. But will they be able to turn the atmosphere of the stadiums electrifying as people of Kolkata do in Eden Gardens?

To be very frank, IPL in South Africa will be ‘no match’ to its first season. But yet, something is better than nothing. We must take the fact in a positive spirit that at least the tournament will take place. Yes it will be a little bit disappointing to see our national cricket heroes playing in comparatively quiet atmosphere but if we see it from the security’s point of view, it is not very harsh. We will certainly not like to see our cricketing heroes lying on hospital beds with bullet injuries just for the sake of entertaining us. We can’t even allow thousands of people to lose their lives for blasts or terrorist attacks in stadiums. Had IPL been played simultaneously with the general election in the states, one could not have ruled out the possibility of such a tragedy. So for the sake of our lives and the security of our cricket heroes, we must make this sacrifice with smiling faces. So lets say “NRI friends, this year we give it to you. Enjoy!”

2034 days ago
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