Billy Mays Health Insurance Ads Pulled

Today is the last day you'll be seeing the late, great Billy Mays endorse health insurance -- the company behind one of the legendary pitchman's most recent commercials has officially pulled the spot off the air.

Billy Mays: Click to watch
Billy claimed his work for the iCAN benefit group was "the most important product I have ever endorsed" -- but now, 6 weeks after Mays passed away, the company has decided to go another direction.

For the record, the company did get the OK from the family to continue running Billy's ad -- and Billy's son also made the following point on his Twitter page, "When actors die, their movies continue to play, right?"