Home : Celebrity Justice, Beyonce Knowles : Abercrombie Fitch Slaps Beyonce over Perfume

Celebrity Justice
Abercrombie Fitch Slaps Beyonce over Perfume

Posted Sep 16th 2009 5:03PM by TMZ Staff

Beyonce Knowles has a fierce court battle brewing with Abercrombie & Fitch -- because the clothing company claims something seriously stinks about her soon-to-be released fragrance line.

beyonce knowles

A&F just filed a federal lawsuit against Beyonce, claiming her upcoming line of products called "Sasha Fierce" -- which includes a fragrance -- is a knock-off of their own line of smelly good liquid which is simply named "Fierce."

In the suit, which was filed in Ohio, Fitch claims they sent Beyonce a cease and desist letter in 2008 when she started applying for "Sasha Fierce" trademarks.

The suit says Bey's peeps rejected the demand by saying the general public would have no problem telling the difference between the two companies' products.

A&F is suing to stop Bey from putting out the perfume under the "S.F." name -- or doing anything that would "confuse, mislead, or deceive others" into believing her line of products has anything to do with theirs.

UPDATE: 6:14 PM PT Beyonce's rep, Alan Nierob, just issued the following statement: "There is no fragrance line directly or indirectly associated with Beyonce that has the name 'Sasha Fierce' or anything using the word 'Fierce.'"

Coty also issued this statement: "Coty is excited about its newly announced partnership with Beyonce Knowles. Details related to the fragrance, including the official name, will be revealed prior to the launch in early 2010. We can confirm at this time, however, that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance."



Tags: abercrombie and fitch, AbercrombieAndFitch, beyonce, fragrance, lawsuit, perfume

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1. Its very clear A&F does not want anything to do with black people. Ever go into the stores? Same looking whites and boys ,but then again who can blame. Crystal drink and Tommy Hilfiger wanted nothing to do with them either and they still somehow managed to make those brands ghetto fabulous.

Posted at 5:40PM on Sep 16th 2009 by Very Clear

2. LOL. Are you serious, Abercrombie? They’ve gone off the deep end, this is clearly for attention as I see it has no merit. There’s a huge difference between Sasha Fierce and Fierce, there is no infringement whatsoever. The two target markets are relatively different in terms of age and lifestyle. Abercrombie = 11-18 yr old preppy teens. Sasha Fierce = 16 – 40+ yr old of all backgrounds.

Posted at 5:43PM on Sep 16th 2009 by Esteeh

3. damn A&F vs beyonce. A&F will win that one

Posted at 5:43PM on Sep 16th 2009 by civicb16pwr

4. I agree with the Balls statement

Posted at 5:58PM on Sep 16th 2009 by Mike

5. ever hear of the de-interlace filter in photoshop? Come on now.

Posted at 6:01PM on Sep 16th 2009 by t see

6.
I propose a re-naming of the fragrance to Consumers-Will-Be-Fleeced.
Peace, shuffler.

Posted at 6:02PM on Sep 16th 2009 by shuffler

7. Obviously you people have never had the displeasure of being choked by A&F's crappy-smelling 'perfume' that they fumigate their stores with.
It's truly the mustard gas of fragrances.
If they really want to catch Bin Laden they should drop a vat of it over Afghanistan.

Posted at 6:04PM on Sep 16th 2009 by z1ny

8. I think people can read! A&F will lose this one, because Spike Lee tried to sue Spike T.V., and for using Spike, and he lost. The names are different, so Beyonce will win.

Posted at 6:03PM on Sep 16th 2009 by Jazz

9. Fierce smells DAMN GOOD! But it's obvious that the general public will be able to tell the difference. Does Abercrombie and Fitch think we're stupid?

Posted at 6:06PM on Sep 16th 2009 by Kristal

10. "BEYONCE HAS THE BEST SMELLIN' PERFUME OF ALL TIME!!!!!"

Posted at 6:12PM on Sep 16th 2009 by Blkpnker28

11. The federal lawsuit by A&F is just as about a cheap as the smell of their "fragrances". Way to clog of the court system, what a waste of tax payer money!

In terms of the Sacha Fierce vs. Fierce... is A&F really going to try and claim the rights to such a generic word? I am never going shopping at A&F.

Posted at 6:16PM on Sep 16th 2009 by Christie

12. Yikes! I got Beyonce in my iTunes library. You go girl!

Posted at 6:21PM on Sep 16th 2009 by mrez golucky

13. A&F has a case. It's confusing, two perfumes with the same name. She should sent West over there to speak to them.

Posted at 6:24PM on Sep 16th 2009 by Paparazzo@frog.cc

14. Dear Aberzombie and & Bitch

We CAN read bitches!!!!!

We can spell too!

Pretty sure the bottles will look different too.

We CAN see too!

Lame

Posted at 6:26PM on Sep 16th 2009 by cochino

15. balls

Posted at 6:32PM on Sep 16th 2009 by balls

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