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Abercrombie Fitch Slaps Beyonce over Perfume

9/16/2009 6:03 PM PDT BY TMZ STAFF

Beyonce Knowles has a fierce court battle brewing with Abercrombie & Fitch -- because the clothing company claims something seriously stinks about her soon-to-be released fragrance line.

beyonce knowles

A&F just filed a federal lawsuit against Beyonce, claiming her upcoming line of products called "Sasha Fierce" -- which includes a fragrance -- is a knock-off of their own line of smelly good liquid which is simply named "Fierce."

In the suit, which was filed in Ohio, Fitch claims they sent Beyonce a cease and desist letter in 2008 when she started applying for "Sasha Fierce" trademarks.

The suit says Bey's peeps rejected the demand by saying the general public would have no problem telling the difference between the two companies' products.

A&F is suing to stop Bey from putting out the perfume under the "S.F." name -- or doing anything that would "confuse, mislead, or deceive others" into believing her line of products has anything to do with theirs.

UPDATE: 6:14 PM PT
Beyonce's rep, Alan Nierob, just issued the following statement: "There is no fragrance line directly or indirectly associated with Beyonce that has the name 'Sasha Fierce' or anything using the word 'Fierce.'"

Coty also issued this statement: "Coty is excited about its newly announced partnership with Beyonce Knowles. Details related to the fragrance, including the official name, will be revealed prior to the launch in early 2010. We can confirm at this time, however, that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance."

37 COMMENTS

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1.

A Person    

46. God bless A&F!!!! They're one of the few clothing brands that haven't been bullied by the racist blacks in this country into "including them" in their ads. And why should they? Blacks are a virus to every nation they pollute. They provide nothing to the economy, other than giving cops and prison guards jobs!!! LOL!!!!
Posted at 11:04AM on Sep 29th 2009 by A&F 4 lyfe!!!!!

-
Obvious troll is obvious. Get outta here.

1732 days ago
2.

nemo    

God bless A&F!!!! They're one of the few clothing brands that haven't been bullied by the racist blacks in this country into "including them" in their ads. And why should they? Blacks are a virus to every nation they pollute. They provide nothing to the economy, other than giving cops and prison guards jobs!!! LOL!!!!

1764 days ago
3.

Loser    

Its very clear A&F does not want anything to do with black people. Ever go into the stores? Same looking whites and boys ,but then again who can blame. Crystal drink and Tommy Hilfiger wanted nothing to do with them either and they still somehow managed to make those brands ghetto fabulous.

1777 days ago
4.

sylviethao    

LOL. Are you serious, Abercrombie? They’ve gone off the deep end, this is clearly for attention as I see it has no merit. There’s a huge difference between Sasha Fierce and Fierce, there is no infringement whatsoever. The two target markets are relatively different in terms of age and lifestyle. Abercrombie = 11-18 yr old preppy teens. Sasha Fierce = 16 – 40+ yr old of all backgrounds.

1777 days ago
5.

civicb16pwr    

damn A&F vs beyonce. A&F will win that one

1777 days ago
6.

shuffler    


I propose a re-naming of the fragrance to Consumers-Will-Be-Fleeced.
Peace, shuffler.

1777 days ago
7.

z1ny    

Obviously you people have never had the displeasure of being choked by A&F's crappy-smelling 'perfume' that they fumigate their stores with.
It's truly the mustard gas of fragrances.
If they really want to catch Bin Laden they should drop a vat of it over Afghanistan.

1777 days ago
8.

Kristal    

Fierce smells DAMN GOOD! But it's obvious that the general public will be able to tell the difference. Does Abercrombie and Fitch think we're stupid?

1777 days ago
9.

mrez golucky    

Yikes! I got Beyonce in my iTunes library. You go girl!

1777 days ago
10.

Paparazzo@frog.cc    

A&F has a case. It's confusing, two perfumes with the same name. She should sent West over there to speak to them.

1777 days ago
11.

cochino    

Dear Aberzombie and & Bitch

We CAN read bitches!!!!!

We can spell too!

Pretty sure the bottles will look different too.

We CAN see too!

Lame

1777 days ago
12.

balls    

balls

1777 days ago
13.

Miss_Anne_Thrope    

"A&F is suing to stop Bey from putting out the perfume under the "S.F." name -- or doing anything that would "confuse, mislead, or deceive others" into believing her line of products has anything to do with theirs."

Well. Maybe confusing to A&F's customers. Especially if one can judge the level of intelligence by level of good taste.

1777 days ago
14.

The Man    

Beyonce oughta give A&F a fresh Jay-Z stink-finger!

1777 days ago
15.

KIDS AT RISK karen lee    

A & F is most likely going to win this one. They used "FIERCE" for a very long time and since Beyonce's name is NOT "Fierce" ... she will end up on the losing end.
Rather than ending up in court, both parties will surely settle --with Beyonce giving up either $$$ or her image.

1777 days ago
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