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Abercrombie Fitch Slaps Beyonce over Perfume

9/16/2009 6:03 PM PDT BY TMZ STAFF

Beyonce Knowles has a fierce court battle brewing with Abercrombie & Fitch -- because the clothing company claims something seriously stinks about her soon-to-be released fragrance line.

beyonce knowles

A&F just filed a federal lawsuit against Beyonce, claiming her upcoming line of products called "Sasha Fierce" -- which includes a fragrance -- is a knock-off of their own line of smelly good liquid which is simply named "Fierce."

In the suit, which was filed in Ohio, Fitch claims they sent Beyonce a cease and desist letter in 2008 when she started applying for "Sasha Fierce" trademarks.

The suit says Bey's peeps rejected the demand by saying the general public would have no problem telling the difference between the two companies' products.

A&F is suing to stop Bey from putting out the perfume under the "S.F." name -- or doing anything that would "confuse, mislead, or deceive others" into believing her line of products has anything to do with theirs.

UPDATE: 6:14 PM PT
Beyonce's rep, Alan Nierob, just issued the following statement: "There is no fragrance line directly or indirectly associated with Beyonce that has the name 'Sasha Fierce' or anything using the word 'Fierce.'"

Coty also issued this statement: "Coty is excited about its newly announced partnership with Beyonce Knowles. Details related to the fragrance, including the official name, will be revealed prior to the launch in early 2010. We can confirm at this time, however, that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance."

37 COMMENTS

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16.

Lisa-Centereach    

That name she uses, is sooooooooooo.............STUPID.

1762 days ago
17.

balls    

bird, sky.

1762 days ago
18.

Cronic    

A&F is a total knock-off. Highly overpriced.

1762 days ago
19.

letz byonest    

Oh comeon cut her some slack she has so much class after the VMA's!!!

http://invazion.wordpress.com/2009/09/13/vma-newz-beyonce-has-so-much-class-and-gives-taylor-the-mic/

I do see Fitch's point and she knew it was coming - great publicity for both - since I never knew the name of Abercrombie's fragrance, but now I do. This will be interesting to see the outcome, settlement? or Desist?

Beyonce still has SO MUCH CLASS!!! Did you see what she did at VMA's comeon...

http://invazion.wordpress.com/2009/09/13/vma-newz-beyonce-has-so-much-class-and-gives-taylor-the-mic/

1762 days ago
20.

.    

Both smell like ass, the only difference is wearing Ambercrombie and Fitch clothing makes you look like a douche too.

1762 days ago
21.

xcalibur    

BEY IS SWAGGER JACKING YET AGAIN... WUT ELSE IS NEW. MAYBE IF SHE CHANGES A LETTER HERE AND THERE SHE CAN GET WRITING CREDITS LIKE SHE NORMALLY DOES. SMDH.

1762 days ago
22.

Marie    

If anyone has been paying attention to Abercrombie and Snatch's numbers, they would see that Abercrombie is desperate for business. They have taken a huge hit in the past 16 months and there's no light at the end of the tunnel for them with their over-priced crappy jeans and slutty tank tops. They're grasping for straws on this one.

1762 days ago
23.

annie :)    

um, i'm sure people aren't gonna get some Abercrombie & Fitch scent confused with Beyoncé's... it's not that hard to differentiate between "Fierce" and "Sasha Fierce". everyone knows who Sasha Fierce is.

A&F are losers. they need to leave Beyoncé alone.
love ya Bey! can't wait til the new scent comes out :)

1762 days ago
24.

lili    

Just for that, and for that reason alone, I will purchase Beyonce's perfume.

1762 days ago
25.

Only marry foreign women    

She is a women. She will win in court.

1762 days ago
26.

A Person    

get a life beyonce AND aberzombie

1762 days ago
27.

JONS MOMMA    

REAL-
THE ONLY REASON YOU DONT LIKE THOSE BRANDS, ARE BECAUSE YOU CANT AFFORD THEM WORKING AS A CASHIER AT THE SUPERMARKET

1762 days ago
28.

Paparazzo@frog.cc    

Abercrombie & Fitch is racist. they only hire white boys.

1762 days ago
29.

kwa    

I don't think Abercrombie will ever be mistakenly or intentionally associated with ANYTHING from a black person. AF doesn't have a case; however they'll probably win and their racism will prevail once again

1762 days ago
30.

Shelley    

Who knew A&F even had a fragrance? Not me, but now I do. I think that's why they sued--to get themselves some publicity. They won't win.

1762 days ago
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