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Abercrombie Fitch Slaps Beyonce over Perfume

9/16/2009 6:03 PM PDT BY TMZ STAFF

Beyonce Knowles has a fierce court battle brewing with Abercrombie & Fitch -- because the clothing company claims something seriously stinks about her soon-to-be released fragrance line.

beyonce knowles

A&F just filed a federal lawsuit against Beyonce, claiming her upcoming line of products called "Sasha Fierce" -- which includes a fragrance -- is a knock-off of their own line of smelly good liquid which is simply named "Fierce."

In the suit, which was filed in Ohio, Fitch claims they sent Beyonce a cease and desist letter in 2008 when she started applying for "Sasha Fierce" trademarks.

The suit says Bey's peeps rejected the demand by saying the general public would have no problem telling the difference between the two companies' products.

A&F is suing to stop Bey from putting out the perfume under the "S.F." name -- or doing anything that would "confuse, mislead, or deceive others" into believing her line of products has anything to do with theirs.

Beyonce's rep, Alan Nierob, just issued the following statement: "There is no fragrance line directly or indirectly associated with Beyonce that has the name 'Sasha Fierce' or anything using the word 'Fierce.'"

Coty also issued this statement: "Coty is excited about its newly announced partnership with Beyonce Knowles. Details related to the fragrance, including the official name, will be revealed prior to the launch in early 2010. We can confirm at this time, however, that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance."


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While A&F's lawyers were giving their press conference, Kanye interupted it to tell everyone Beyonce did it better.

1827 days ago


LOL abercrombie is for wanna be rich and southern redneck people. They try so hard to be the best clothing line but real big price paying shoppers know abercrombie is a cheap brand wishing they were some high end clothing company. Like seriously I live in california and the only people I ever really see wearing abercrombie are like stupid hillbilly southern college students or wanna be rich people who are not rich lol abercrombie is a sht brand seriously. Oh really crystal and tommy hilfiger didn't want black people associated with them? OMG!? the nerve, tommy hilfiger is like the most coolest clothes ever! and crystal is soooo coool! lol ok retard because the 90's are still cool! lol you fail dumb redneck try again.

1827 days ago


I love A&F!!!! They don't buckle to the bs PC police and place token black people in their ads!!! How many blacks do you ever see shopping at A&F anyway? That would be like using dog to advertise your cat food. I never see white models in the black clothing line stores. Blacks are so hypocritical and racist.
Go A&F, go!!!

1827 days ago


WHAT? She applied for a trademark registration for "SASHA FIERCE" see USPTO APP. SN: 77566969 go to, then trademarks, check status, and type in the serial number above.

1826 days ago


you tube; beyonce the biggest copycat part3

you tube; beyonce the biggest copycat part3

you tube; beyonce the biggest copycat part3

you tube; beyonce the biggest copycat part3

you tube; beyonce the biggest copycat part3

______________she will lose________

1822 days ago


there's a great article on the trademark dispute over at the naming & branding blog 'on the button' check it out:

1821 days ago

Wowda Melms    

This moolie has a "fragrance?" Why would anyone pay money to smell like jenkem and soul food?

883 days ago
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